Audience and Institution Practice Essay

In relation to the media area you have studied, discuss the ways audience consumption has changed over time.

Over the last few centuries, the way audiences consume media has changed tremendously. Specifically in film. Back in the late 1800s, when motion pictures were beginning to be published, it would have never been thought that many years later, you would be able to access such high-quality movies on a small cellular device with the click of a single button. 

An extreme way that media consumption has changed is through the way it is streamed. Just recently, my family and I wanted to watch the movie Spiderman Homecoming. Thinking back to the technology several centuries ago, a film like this would play through a rolling motion picture presented on a screen. Only a few centuries ago, it would play through a DVD player onto a TV screen. With the technology we have today, we can go straight to our phones, laptops, tablets, and more, and find the movie on Xfinity on-demand, and watch it. The. consumption of films by audiences now more than ever is through a streaming site that we pay for monthly

Another aspect of change when it comes to audiences' consumption of media is through the technology it is streamed on. Any streaming site you can think of I can access through my phone, laptop, or TV. Over many years our technology has progressed and allowed us to view media in ways like never before. This change in consumption is not only due to the film industry, but also the technology industry. When iPhones and other devices were made, the film industry adapted. This adaptation ended up being for their benefit because it is now the number one way people access movies. 

Something that most people don't realize is that one way that consumption of media has been changed is through the time it takes to be produced and distributed to the audience. The technology that we have today allows us to finish movies and distribute them to audiences faster than ever before. In the article, "How Tech Has Shaped Film Making: The Film Vs. Digital Debate Is Put To Rest", it discusses how new cameras that allow them to get better shots, faster. In this case, two significant changes are shown. One is the quality of the shots, and two being the decreased time of making the film. In the article "How Is Digital Technology Reshaping The Film Industry," you also see that newly developed editing software and cameras have helped decreased the time needed to make films.

When you think about the many ways that media is consumed by audiences now compared to centuries ago, you see that the film industry just adapted to the newly developed technology. It is crazy to think, but the technological side of society has most of the control over how we consume our media. Who knows how we will be consuming it years from now.

24 Extract

Component II-Question I

In the extract from “24”, an intense interrogation took place. In the extract, the interrogator wants answers and will not allow himself to be manipulated. The woman being interrogated will not budge and so the interrogator takes matters into his own hands. The director wanted to portray an intense and suspense-filled scene to show the severity of the issue being discussed.

Almost immediately the first scene is set by the set design and the over the shoulder shot. The set design of the table, chair, handcuffs, and papers were used to show it was an FBI/police interrogation. This type of set design is common in shows and movies that are about the police or government when they have an interrogation or questioning. The over the shoulder shot is commonly used to film interrogations. In this extract, it was used to enhance the interrogation.   The incidental music in the first scene plays at the beginning of the interrogation to build up suspense and intensity before beginning the dialogue. 

The dialogue in the third scene is used to discuss the bomb and the plans to stop it. The dialogue shows the severity of the issue at hand. The lighting design of the dim light around everything, but their faces in this scene was used to set the mood of intensity. The dutch angle used when the interrogator flipped over the table, leaving the woman there just sitting her chair, was used to portray the scene as extreme. The actions that took place and the dutch angle used to film it take place showed how the interrogator did not like that the woman was not giving him what he wanted. 

In scene six the director used a shot-reverse-shot when he finally sat down after flipping the table to build up suspense as he seemed to become angrier with the woman. Shot reverse shots are also commonly used when filming questions. In this case, it was used to enhance the interrogation. Immediately after this build-up the interrogator violently attacks the woman.

In scene seven you see the reaction to this violence. The use of a reaction shot to the interrogator getting violently aggressive showed the extreme moment taking place.

You can see through that director’s choices of camera angles, shots, and movements, along with the sound, editing, and mis en scenes used that he wanted the audience to see the seriousness of the scenes. Each aspect had either or all intensity, severity, suspense, and/or extremity to it. The issue of the bomb itself was serious. So it was clear that the director wanted to portray that.

Music Video

Down below is our music video project.

Nike Commercial

Down below is the first project we had to do. 

Final Project

Down below is my final project.  This project may not look like it took hard work,  but as I've stated before this was done completely on my own. This took a lot of time to complete. Many other clips not shown in this project were filmed but cut due to the time limit. I really dedicated my time and effort to this project so I hope that it shows.

CCR for the Final Project

Down below is my creative-critical reflection for the final task.

The final project dilema

Whew! These past few weeks have been crazy. The experience that everyone in the world is going through right now is absolutely surreal.  There are so many issues, big and small. Fortunately, I would say, that my problems are smaller than most when compared to everyone in the world right now. Although they are small they are still real and significant. Recently my mom and I have been discussing with my AICE Media teacher about how I should go about finishing the final project for this class. My teacher has been trying, I'm sure, with everything she has going on to help direct my group members and me on what to do. And although she is trying it is not much help due to the fact that there is not much we can do. We started filming, with me as the director/editor, Derrek as the main character, and Jahzenyah as an extra/assistance to me. Due to all of our individual roles, it is almost impossible to continue with the same work that we were doing. I cannot meet up with Derrek nor Jahzenyah, we may not film in any of the public places we had intended to, and I am the only one with proper filming and editing equipment. At first, I had thought to re-do the entire film, new plot and all, and make it my own, but my teacher said no to that due to the lack of time. This frustrated me because regardless of the time I would have to refilm everything anyway. Still, my teacher said no, and I have to respect that. My second thought was to tweak the plot, due to the recommendation of my teacher. It was really hard to come to terms with this route due to the fact that my teacher had expressed to us that this final project would be a reflection of our work and progress since the exam was canceled. This had me worried because there is no way this final project will be in any way a reflection of our hard work. It will be us getting by with what we can make of it. I say this because with having a film centered around one person you cannot film in locations you may not go, how will it get done efficiently? I have worked hard in this class and I would hate to see all that work get discredited by the terrible circumstances we are in. I then realized that all I can do is try my hardest with what I have. So I reached out to both group members and am trying to plan out a tweaked plot and how to go about it with them. Unfortunately for me, I will be doing most of the work. As much as I wish this project was canceled or at least postponed, I care about not only my grade but my group members' grade so I am willing to do most of the work. We have spent highschool working for our Cambridge diploma. This is serious for all of us. So I will sacrifice time and dedication to get this project done mainly by myself. These are hard times and people all around the world are working and putting in extra effort in an attempt to fix and normalize everything, including teachers like my own. So although I know my problem is small it still is valid and I like others choose work and put in the extra effort.